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The potential for trade between two of the world’s most important economic areas — Asia and Europe — looks set to grow alongside rising global trade volumes, even in the face of considerable headwinds including the economic fallout of ongoing geopolitical tensions.
The paths of the COVID-19 pandemic and the recovery of the global economy remain impossible to predict. But it is becoming increasingly clear that, disruptive impact on international trade will leave a lasting mark. Companies should take a fresh, holistic view of the markets and trade relationships that are likely to drive growth and secure competitive advantage in the post-COVID-19 world.